Brand identity, campaign creative, and flexible creative support for brands looking to push beyond the expected.

Branding

Visually distinct brand identities rooted in graphic design, creative direction, and storytelling. Whether launching something new or evolving an existing brand, the work is designed to feel cohesive, intentional, and deeply connected to the people behind it.

What We Offer

Brand Development – Build a visual identity from the ground up, including logo, typography, and design system.

Brand Refresh – Evolve an existing brand to reflect growth and relevance while maintaining core values.

Brand Cohesion & Consistency – Develop brand guidelines, templates, and tools to ensure seamless execution across platforms.

What’s Included*

  • Brand Positioning – Defining who you are and where you fit in the market.

  • Brand Guidelines – A document outlining logo usage, typography, colors, and more.

  • Logo Design – Primary, secondary, and responsive logo variations.

  • Custom Graphics – Supporting brand elements such as patterns, icons, or textures.

  • Fonts & Color Palette – A distinctive system that enhances recognition and consistency.

  • Photography Guidelines – Direction for imagery style and execution.

  • Packaging Exploration – Conceptual mockups and visual application of branding.

  • Mock Applications – Branded assets showcasing real-world execution (social, digital, print).

*Deliverables vary based on project scope

FAQs

  • The duration of a branding project varies based on its scope and complexity. On average, our comprehensive branding projects span between 5 to 7 weeks. This timeline encompasses initial consultations, research, design development, revisions, and final deliverables. Timely communication and feedback are crucial to maintaining this schedule.

  • We have a whole section on our process here.

  • Our branding packages are tailored to meet the unique needs of each client but typically include:

    • Brand strategy development

    • Logo design

    • Color palette selection

    • Typography guidelines

    • Brand guidelines document

    • Packaging design (if applicable)

    • Art direction

    • Channel-specific visual guidelines

    We also offer additional services such as front end website design, social media assets, and marketing collateral upon request.

  • The cost of branding services varies depending on the project's scope and specific requirements. After an initial consultation to understand your needs, we provide a detailed proposal outlining the services included and their associated costs. This ensures transparency and alignment with your budget.

Campaign Creative

Creative campaigns built through storytelling, imagery, and art direction to bring brands to life across launches, digital, print, and social.

What We Offer

Campaign Concepting – Developing creative ideas, themes, and visual direction rooted in advertising expertise.

Multi-Channel Execution – Designing assets for social, email, print, and digital platforms to maximize reach.

Production-Ready Deliverables – Providing fully optimized files tailored for seamless implementation.

What’s Included*

  • Campaign Concepts & Mood Boards – Creative direction and visual inspiration for campaign execution.

  • Social Media Ads – Static, carousel, and video ad designs tailored for digital platforms.

  • Email Marketing Graphics – Branded visuals optimized for email campaigns.

  • Digital Banners – Web and display ads designed for visibility and engagement.

  • Print Ads – Magazine, newspaper, and direct-mail advertising assets.

  • Out-Of-Home Designs – Large-scale advertising, including billboards and transit ads.

  • Storyboarding for Video or Animation – Visual planning for dynamic content production.

*Deliverables vary based on project scope

FAQs

  • We create campaign assets for a range of industries, with expertise in fashion, beauty, wellness, hospitality, and food & beverage. Our work spans:

    • Brand awareness campaigns

    • Product launches

    • Seasonal campaigns

    • Social media and digital marketing content

    • Print and OOH (out-of-home) advertising

  • Timelines vary depending on the scope, but most campaign creative projects take 4–6 weeks from concept to final asset delivery. If a project requires extensive production, photography, or multiple deliverables, additional time may be needed. We always establish a clear timeline upfront to ensure smooth execution.

  • While our focus is on visual direction, we can collaborate with your in-house writer or recommend experienced copywriters to craft messaging that aligns seamlessly with the creative. If your campaign requires tagline development or brand messaging refinement, we’re happy to guide the process

  • Yes! We offer art direction and creative oversight for photoshoots, video production, and asset creation. While we don’t handle photography or video production in-house, we collaborate with trusted photographers, videographers, and production teams to bring the creative vision to life.

  • Yes! If your brand has recurring campaign needs, we offer ongoing creative support through retainer agreements, ensuring consistency and efficiency across multiple launches.

À La Carte Services

Creative support designed for the in-between moments, from packaging refinements and campaign assets to custom gifting, presentations, and branded collateral.

What We Offer

Flexible, On-Demand Design – Project-based solutions tailored to your specific needs.

Brand-Aligned Execution – Ensuring all designs fit cohesively within your existing brand identity.

Optimized for Impact – Delivering production-ready assets across digital and print.

Offerings*

  • Branding – Logo applications, brand collateral, and identity extensions

  • Social – Ad creative, templates, and content graphics

  • Print – Packaging, editorial, and marketing materials

  • Web – Front-end website mockups and digital design

*We are always open to chatting about how we can collaborate—let’s connect to discuss your project and find the right design solutions for you.

FAQs

  • Ad hoc design services are ideal for one-off design needs or quick-turn projects. Unlike full branding or campaign creative, which require in-depth strategy and development, ad hoc projects focus on delivering polished, high-quality assets within a shorter timeframe.

  • Timelines vary depending on the scope and complexity of the project, but most ad hoc requests are completed within 3–10 business days. If you have a specific deadline, let us know, and we’ll do our best to accommodate. Rush options may be available for an additional fee.

  • We understand that urgent projects come up! Depending on availability, we offer expedited turnaround for an additional rush fee. Contact us as soon as possible, and we’ll let you know if we can accommodate your timeline.

  • Pricing depends on the type of project and the level of complexity. We typically offer:

    • Hourly rates for small projects

    • Flat rates for defined deliverables

    • Retainer options for ongoing design support

    After discussing your needs, we’ll provide a transparent estimate before starting the work.

  • Absolutely! If you have several design needs, we can bundle them into a single project with a structured timeline and deliverables. If you require ongoing design support, a retainer might be a better fit.

  • “Kelsey is such a pleasure to work with. She is incredible with branding and design as well as website design. She can do it all! I can't recommend her enough.”

    KRISTIN MCGEE, CELEBRITY YOGA + PILATES INSTRUCTOR & FORMER PELOTON INSTRUCTOR

  • “Kelsey immediately understood our vision and translated it into thoughtful, beautiful design. Her eye is unmatched—and she’s a true joy to work with.”

    SANDRA PARK, FOUNDER OF SEAIRE BEAUTY