Brand identity, campaign creative, and flexible creative support for brands looking to push beyond the expected.

Branding

Visually distinct brand identities rooted in graphic design, creative direction, and storytelling. Whether launching something new or evolving an existing brand, the work is designed to feel cohesive, intentional, and deeply connected to the people behind it.

What We Offer

Brand Development – Build a visual identity from the ground up, including logo, typography, and design system.

Brand Refresh – Evolve an existing brand to reflect growth and relevance while maintaining core values.

Brand Cohesion & Consistency – Develop brand guidelines, templates, and tools to ensure seamless execution across platforms.

What’s Included*

  • Brand Positioning – Defining who you are and where you fit in the market.

  • Brand Guidelines – A document outlining logo usage, typography, colors, and more.

  • Logo Design – Primary, secondary, and responsive logo variations.

  • Custom Graphics – Supporting brand elements such as patterns, icons, or textures.

  • Fonts & Color Palette – A distinctive system that enhances recognition and consistency.

  • Photography Guidelines – Direction for imagery style and execution.

  • Packaging Exploration – Conceptual mockups and visual application of the brand.

  • Mock Applications – Branded assets showing real-world execution across social, digital, and print.

*Deliverables vary based on project scope

FAQs

Campaign Creative

Creative campaigns built through storytelling, imagery, and art direction to bring brands to life across launches, digital, print, and social.

What We Offer

Campaign Concepting –Creative direction and visual inspiration for campaign execution.

Multi-Channel Execution – Assets for social, email, print, and digital platforms.

Production-Ready Deliverables – Fully optimized files ready for seamless implementation.

What’s Included*

  • Campaign Concepts & Mood Boards – Creative direction and visual inspiration for campaign execution.

  • Social Media Ads – Static, carousel, and video ad designs tailored for digital platforms.

  • Email Marketing Graphics – Branded visuals optimized for email campaigns.

  • Digital Banners – Web and display ads designed for visibility and engagement.

  • Print Ads – Magazine, newspaper, and direct-mail advertising assets.

  • Out-Of-Home Designs – Large-scale advertising, including billboards and transit ads.

  • Storyboarding – Visual planning for video or animation production..

*Deliverables vary based on project scope

FAQs

À La Carte Services

Creative support designed for the in-between moments, from packaging refinements and campaign assets to custom gifting, presentations, and branded collateral.

What We Offer

Flexible, On-Demand Design – Project-based solutions tailored to your specific needs.

Brand-Aligned Execution – Ensuring all designs fit cohesively within your existing brand identity.

Optimized for Impact – Delivering production-ready assets across digital and print.

Offerings*

  • Branding – Logo applications, brand collateral, and identity extensions

  • Social – Ad creative, templates, and content graphics

  • Print – Packaging, editorial, and marketing materials

  • Web – Front-end website mockups and digital design

*We are always open to chatting about how we can collaborate—let’s connect to discuss your project and find the right design solutions for you.

FAQs

  • “Kelsey is such a pleasure to work with. She is incredible with branding and design as well as website design. She can do it all! I can't recommend her enough.”

    KRISTIN MCGEE, CELEBRITY YOGA + PILATES INSTRUCTOR & FORMER PELOTON INSTRUCTOR

  • “Kelsey immediately understood our vision and translated it into thoughtful, beautiful design. Her eye is unmatched—and she’s a true joy to work with.”

    SANDRA PARK, FOUNDER OF SEAIRE BEAUTY